Google search console. How to take advantage of the new video indexing report davide rossi – 9 september 2022 google search console internet users have less and less time available. It follows that he deals with communication and web marketing. Both in b2b and b2c. And is calle upon to find increasingly effective and innovative ways to approach and interact with his target audience. Within this panorama. Meia such as images and videos play an increasingly important role in terms of appeal to users. So video marketing. According to statistics. Is growing in popularity both among the public and among companies who choose it as a tool to promote their brands.
Video Marketing and the role of Google
You might be intereste in. “Video marketing trends 2022. Why it is worth investing in videos” it is therefore good to remember some data. Collecte by sector special data analysts. Especially regarding conversions. 1/3 of merchants saw conversions improve by a factor of 91% by using video in their marketing campaigns. Marketers who use videos obtain a 66% increase in leads every year. 80% of marketers say they are satisfie with the roi relate to videos publishe on social meia. Short videos (30 seconds) have a higher conversion (89%). Personalize videos improve email conversions by 500%.
Report Video indexing: what to know
Video marketing and the role of google google search console within the video landscape. Google can only play a key role. The search engine is in Mobile Number IN fact calle upon to index videos relating to millions of different sites to allow users to easily discover and watch this content. Within the search console dashboard. Google is launching a new report calle video indexing with the aim of helping marketing managers to understand video performance more easily and effectively and identify possible areas for improvement. Attention. This is not something new that is already available. But a function that will be gradually implemente between now and the end of 2022.
