Nonsense! Do you want to get started with social media for your (local or small) company, but you don’t have the budget for a designer and expensive campaigns? In this article I will give you 10x inspiration for social content that works.
Strategy
Of course, you first need to think about who your target audience is (and on which social media your target audience is active). And also about what you want to achieve with the use of your social media (for example, more traffic to your webshop or website, becoming an authority or claiming thought leadership in a certain area or increasing brand awareness). For this article, I assume that you have already thought about this and that you have already mapped out a kind of strategy. I also assume that you know what you should definitely not do on social media (if not, read this first ).Social media success
10x smart ‘low budget’ social content
Here we go; 10 content ideas for your social channels, that you can easily apply yourself. And remember, it doesn’t all have to be perfect. Being a little handy with Photoshop (or Paint) is nice. But as long as you keep it ‘close to yourself’ and personal, a home-garden-and-kitchen picture is not bad at all. As long as it is fun, educational, beautiful or inspiring.
1. Humor and hooks
Emotion works. Emotion connects. Fun or humor is a very strong emotion, which – if you use it well – will not only generate likes and latvia phone number list pluses, but also a lot of shares, retweets or repins. Go for good jokes and clever hooks (also called newsjacking , hooking into current events). Below are two examples from HEMA (the Netherlands is no longer participating in the European Championship) and Eindhoven Airport (the spring that never starts):
Humorous social content from Hema.
humor airport
2. Discount, free & win!
‘Free’, offers and competitions work very well of course, people love them. Go for the long term (valuable relationship) instead of the short term (quickly many fans). For example, only give away an iPad if you do something with technology. Do not give away a prize that has nothing to do with your company. Choose a bottle of wine or a wine tasting, if you have a wine shop. A free dinner, if you own a restaurant. Or a month of free gas, if you have a gas station.
Always make sure that both your action (what people have to do to win the prize) and your prize are relevant and fit your organization & your target group. Also singapore lead note that this must always be done via a separate app on Facebook. Stay far away from the forbidden (and annoying) Like & Share contests . Two good examples for inspiration:
unox soup in a pack
pin it to win it
3. Asking questions
By asking questions you show interest in your fans and create increased involvement. You will be surprised how much people enjoy giving how to navigate the number data selling process their opinion or solving riddles and questions . For example, see the video below, which was posted on Albert Heijn’s Facebook page: