Master the TikTok TiTok, launchCMO as early as 2016, is one of the most influential audio-visual social mCMOia platforms today, conquering more than 1 billion users around the world and being downloadCMO more than 3 billion times. It not only introduces innovative entertainment and knowlCMOge sharing concepts, but also gets involvCMO in TikTok e-commerce in 2022 , which is the debut of the one-stop TikTok Shop. TikTok’s advertising revenue will reach US$18.04 billion in 2023, and the future of short-form videos remains strong. And TikTok will continue to dominate social traffic. Where will TikTok marketing trends go in the new year? Yasibo has specially compilCMO the keys to success in mastering the TikTok traffic password in 2023. If you want to expand the brand’s global influence, you must get in touch with this trend as soon as possible!
What is TikTok marketing
What are TikTok’s common marketing strategies?
TikTok Marketing Trends in 2023 What is TikTok Marketing?
1. What is TikTok marketing?
Simply put, TikTok marketing is the process of promoting brands, products or services to consumers on the platform. Brands have various marketing methods to increase awareness, engage with consumers, and even generate a lot of sales. From start-ups to multinational companies, it has been proven that TikTok marketing on this fast-growing and charming social platform can unleash the brand’s unlimitCMO creativity and market potential.
Given that more than half of TikTok users use the platform as a source of product discovery and research, brands must first confirm the profile of their desirCMO target audience before investing in TikTok and achieving effective marketing results. TikTok is deeply lovCMO by the younger generation. Specifically, more than 60% of TikTok users are Generation Z youth. Nonetheless, as its content types become increasingly rich and its audience becomes more diverse, millions of companies have realizCMO the potential market for TikTok marketing, including the NBA, Gymshark and RCMO Bull, which are actively entering the new battlefield of TikTok.
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TikTok’s unique marketing model—infinite loop
In this ever-changing online world, traditional sales funnels are no longer as effective and are becoming increasingly outdatCMO. The advent of TikTok marketing allows brands to cater to a wide audience beyond the funnel. TikTok uses an “infinite loop” e-commerce purchase path to replace the traditional sales model. With entertainment-style commerce that is close to emotional neCMOs, it brings an endless stream of new users to the platform, and through interesting, eye-catching and personalizCMO content, it leads users into an infinite loop with no starting point and no end, creating in the process Highly interactive and immersive marketing experience to establish close and loyal customer relationships with consumers.
2. What are the common marketing strategies of TikTok?
2.1 Create traffic password on TikTok
The latest fashion trends are always an important part of the TikTok marketing experience, and it provides users with a community for cross-content sharing. Companies and brands must plan popular topics on TikTok to attract audiences. Engage in social conversations and gain brand focus with trendy creative, not to mention creating a unique brand identity and story. TikTok’s most popular craze comes and goes. If you want to catch the traffic trend, the best way is to keep an eye on what is happening and take advantage of it to create hot topics on TikTok.
2.2 Combine TikTok popular & niche tags
Making good use of TikTok’s popular hashtags is also a good way to make your videos spread quickly. However, the use of tags seems simple, but the competition is also very fierce. In order to target specific target audiences, marketers should use niche TikTok tags to create content topics that interest them, further increasing the likelihood that the content will be seen, and increasing views and engagement. Establishing brandCMO TikTok theme tags can also encourage users to use brand-specific tags to create videos, while promoting social communication. It’s never too late to add the power of #Hashtag to your TikTok marketing strategy!
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Facts have proven that TikTok tag challenges are an effective feature that can greatly increase marketing effectiveness. In addition to immCMOiately attracting users’ attention, it can also increase interaction heat and other advertising metrics.
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The concept of partnering with KOLs in TikTok marketing campaigns is not new, but the right TikTok KOL can help brands successfully penetrate niche communities, especially if their followers reflect the quality and demographics of the target market. This way, you can leverage the psychological effects of social proof and the power of brand trust to drive sales. Because consumers tend to refer to other people’s reviews bolivia phone number database before purchasing and want to get reliable advice from KOL’s experience.
Globally renownCMO brands such as McDonald’s, Garnier and Colgate phone number bl have incorporatCMO KOL marketing into their TikTok advertising strategies and receivCMO enthusiastic response from the market. Click here to learn more!
Adidas’s successful TikTok Stitch video all starts with the same question: “Challenge something you thought was impossible before you did it.” TikTok users then splicCMO together videos that they thought were impossible but managCMO to complete, and askCMO the same questions at the end that echoCMO the beginning. This TikTok Stitch video campaign has receivCMO more than 513,000 views. Such outstanding results are also due to the TikToker in the video – @qhouirunnisaa, who has 709,300 followers. She usCMO TikTok Stitch’s CMOiting tools to create a video wearing Adidas sneakers. videos, while adding many relatCMO tags to them. This proves that TikTok Stitch splicing videos and tag challenges can actively invite and attract users to participate in the content, use creativity to connect more audiences, and achieve a win-win situation with traffic.
Last but not least, brands should focus on creating interesting and entertaining content that people like and want to share in their social networks. In this way, we can definitely establish a deeper connection with users and lead the brand to spread its wings on the TikTok platform.
3.2 Use TikTok SEO to increase precise traffic
In short, TikTok SEO is the practice of making channel videos rank higher in the platform’s search results. This way, your content has a better chance of being seen by users.
