Keywords are the real “Crux of the matter” to rank in google , since our site will only appear in searches if google considers that it adequately responds to user searches. Keyword research should always be the first step we take, even before acquiring our website domain. And, as you may have already guessed, the ideal is for your domain to contain your main keyword.
Brainstorm . To get started, what you need is to generate a list with all the possible keywords that you can think of. Think about what your company offers to users and put yourself. In their shoes to see what kind of terms they would search for. It may also help to ask friends or family. Then, google the most promising terms and look at the “Related searches” section at the bottom for more ideas. Finally, you can use the adwords keyword tool or others like moz to get lists of related terms.
Keywords potential assessment
Once again, you will have to resort to specialized Croatia Email List keyword research tools to obtain the necessary information. The basic data you need is the search volume for each keyword (that is, how many users enter that term in the search engine) and the level of competition (how many websites are trying to rank for a specific keyword). I also recommend that you take a look at google trends to see if the keywords you are considering are in full growth or if their best moment has already passed.
Selection . Here comes the most difficult step: deciding the main keywords that you are going to focus on. It is a big bet, but if you have done the previous research well, you already have the information you need to make a good decision. The ideal keyword is highly relevant to your site (that is, it expresses a need that you can respond to), has a high search volume, and offers a relatively low level of competition.
Positioning yourself in google
One of the biggest challenges Mobile Number In for seo experts . Of course, the competition does not make it easy for us: among the millions and millions of web pages that the internet hosts, only 10 manage to position themselves on the first page of google. The rest, especially after the third page, is virtually invisible to searchers.
Getting to be on the first page of search engines is a constant source of traffic to our website, which feeds our conversion funnel and can end up becoming customers. In addition, it generates trust and visibility for the entire brand.
The techniques to position yourself in google are many and are constantly evolving. But above all, we have to be very clear about some basic principles and techniques that will help us plan the entire strategy. Let’s see them!
