Let’s discover the “see now, buy now” phenomenon and how it is changing the way consumers make their increased-sales purchases and the way stylists plan their collections. Some brands have jump in and embrac the trend . Some have said that, to keep up with. The increasingly frenetic demand for new products, the fashion industry must change the way it thinks about “see now, buy now” could be a way excellent for doing so. Some fashion brands have tri without success and there has been a lot of skepticism towards this new strategy. Yet, if develop correctly, the opportunities it offers are endless, and some fashion giants, such as Burberry and Tommy Hilfiger, are already demonstrating this.
Peak consumer interest
The question is: how might it impact the fashion business database calendar as we know it? We have summariz Some key points relating to the increased. -sales characteristics and opportunities . Offer by “see now, buy now”: index + increas sales + + peak consumer interest + + exclusivity is key + + the fashion calendar and . Its seasons + + increas sales + many brands record big spikes in sales immiately after the launch of . Heir collections: burberry, topshop, tommy hilfiger. And rebecca minkoff. Minkoff time daily sales record by only staying open half a day. According to mckinsey & company’s. The state of fashion report, last year tommy hilfiger sold . Out items under $100 from the tommy x gigi show immiately after the event ; it’s no wonder.
Exclusivity is key
He has a third collaboration plann for this fall 2017. + Peak consumer interest + Although not all brands that have adopt the “see now, buy now” formula have seen their sales increase, many have record a peak in online interest and searches compar to previous seasons. Maybe consumers didn’t buy immiately but took note of the items for tomorrow – perhaps even creating “favorites” for themselves to reconsider when they get their paycheck. That’s why brands ne to keep an eye on interest in each product in a collection after its launch. They can do this by checking how many times an image has been view and download from the increased-sales digital showroomof the Mobile Number In Directory brand, keeping track of the number of samples request by journalists and influencers and taking note of all mentions on social mia and press.
