HTML tags around, and one that’s crucial to understand if you’re doing SEO. Learn everything you need to know about nofollowed links in this guide. Nofollow links are nothing new. They’ve been around for 14 years. If you care about your website’s performance in search engines, then knowing when and when not to use nofollowed links isn’t just important—it’s crucial. In this guide, I’ll explain how nofollowed links came to be, how they help with SEO, and how using them correctly can protect your site from a dreaded Google penalty. First, though, let’s cover the basics. The HTML is identical except for the addition of the rel=”nofollow” tag.
It’s possible to
Nofollow all links on a webpage by placing a robots meta tag with the value “nofollow” in the header. However, the nofollow tag is more commonly used as it allows one to executive email list nofollow some links on the page while leaving others followed. Not sure why you’d want to do that? It’s time for a quick history lesson. PageRank flows around a website via internal links (links from one page on the site to another). For example, some of this article’s PageRank flows to the other pages on our site via hyperlinks like this one. In general, higher PageRank equates to higher rankings. Gary Illyses confirmed this last year. However, PageRank only gets transferred via followed links, not nofollowed links. That’s always been the case, but the way PageRank gets shared between the followed links on a page has changed over the years.
Worked like this
If you had three links on a page and one of them was nofollowed. Then the total PageRank was split between the two. Followed links. Unfortunately, some people Mobile Number IN started taking. Advantage of this technicality to manipulate rankings by sculpting the flow of PageRank around their sites. In other words, they’d nofollow links to their unimportant pages to allow for the maximum transference of PageRank to their “money” pages. Google announced changes to nip this practice in the bud in 2009: That’s been the case for many years, even long before 2013. However, from what I can see, Google became increasingly concerned about the effect of undisclosed paid links on their algorithm around this time…
