The open rate is the percentage of recipients who open your email. It’s a fundamental metric that indicates how engaging your subject lines and sender names are. For international campaigns, it’s important to segment your audience and tailor subject lines and sender names to each region or language for better open rates.
The percentage of recipients who clicked on one or more links within your email. It helps you understand the relevance and effectiveness of your email content. Analyzing ctr by country or region can reveal which content resonates best with specific audiences.
Conversion rate: conversion rate tracks the percentage of recipients who completed the desired action after clicking on a link in your email, such as making a purchase or signing up for a newsletter. This metric is vital for measuring the roi of your international email campaigns.
Bounce rate bounce rate
Indicates the percentage of emails that were not delivered to the recipient’s inbox. High bounce rates can harm your sender reputation, so it’s essential to maintain clean and up-to-date email lists, especially when targeting international audiences.
List growth rate: this metric tracks how quickly your email list is growing. Expanding your international email list is essential for reaching a broader audience, so monitor this rate closely. Implement tactics like localized lead magnets to boost list growth in specific regions.
Unsubscribe rate: the unsubscribe rate shows Papua New Guinea Email List the percentage of recipients who opted out of your email list. While it’s natural to experience some unsubscribes, high rates may indicate a problem with your content or targeting strategy.
Spam complaint rate: spam complaints occur when recipients mark your emails as spam. High spam complaint rates can harm your email deliverability. To mitigate this, ensure your emails are relevant and contain an easy-to-find unsubscribe option.
Email engagement over time
Analyze how email engagement Mobile Number In opens, clicks, conversions changes over time for international campaigns. Understanding the lifespan of an email’s effectiveness can help you optimize the timing of your messages for different regions and time zones.
Device and email client usage: knowing which devices and email clients your international audience prefers can help you optimize email design and ensure that your messages are mobile-friendly. This is particularly important in regions where mobile usage is dominant.
Geographic segmentation: segmenting your email metrics by location or country can provide valuable insights. It can help you identify which regions are the most responsive and where adjustments to your content or strategy may be needed.
