Ecommerce and green marketing. The importance of environmental impact davide rossi – 21 september 2022 ecommerce the topic of sustainability is increasingly at the center of consumers’ attention. Both in physical and virtual environments. Therefore. Corporate policy choices linke to sustainability and relate communication are increasingly important factors for increasing business. Let’s delve deeper into these topics in relation to ecommerce. You might be intereste in. “Abandone cart in ecommerce. Why it happens and how to avoid it” green ecommerce. The conditions ecommerce translate into a practical key.
Green eCommerce: the conditions
It is necessary to have a clear understanding of the characteristics and vision of green eshoppers. Those who shop online new data and who seek. In addition to one or more products. Also information regarding the sustainability of the items to be purchase as well as of the companies and platforms from which they could shop. Let’s first say that shopping online is considere more ecological than traditional physical shopping. Because travel is reuce. It is also true that. Although greenhouse gas emissions are lower on average. Polluting factors also exist for online sales. In particular for those deliveries that involve intercontinental shipments. Quantis . An environmental consultancy company.
The polluting factors linked to eCommerce
Has analyze these aspects. Is your ecommerce not performing as you would like? Discover business data. Common Mobile Number IN errors and best practices for online shops. The polluting factors linke to ecommerce the most polluting factors. Base on quantis research calle “sustainability. Add to cart. E-commerce in the fashion sector in italy. Good sustainability practices in the omnichannel context” concern primarily the materials use to create the delivery packaging . You might be intereste in. “Packaging innovation cannot ignore sustainability and eco packaging” the boxes that contain the products cause 75% of greenhouse gas emissions. It is no coincidence that the main carriers. As well as the e-commerce platforms themselves (primarily amazon) are adopting packaging made of eco-sustainable materials such as cardboard. We then move on. In second place. To the so-calle logistics area .
