Previously, google display campaigns showed product ads based on the content that users visited on your site. Dynamic customer search now displays products based on a user’s past interactions with google and google network sites.
Thanks to this new source of information and its automatic learning algorithms, google is able to evaluate the performance of different products in your catalog and show those that best match the interests of the user and, therefore, are more likely to generate conversions .
If you use facebook ads in your campaigns, this feature is probably familiar to you, as the social network has a very similar one. To activate dynamic customer search with product feeds in google ads, simply link a product feed to a display campaign. Google will take care of optimizing the selection of products for you.
The more precise segmentation
You can now select the targeting expansion option in campaign settings to increase the reach of your ads. In this way, in the words of the platform itself, you Costa Rica Email List will get more conversions at the same cost per acquisition (cpa). Previously, advertisers had to increase bids to take advantage of the budget at the end of a campaign’s cycle.
This new functionality includes a tool with a slider to increase or decrease the reach of a campaign. As you change this setting, you can see estimates for the number of impressions per week. In this way, the advertiser has more control over the reach and cost of the campaigns.
Create custom audiences
For years, audiences for google display Mobile Number In campaigns have been based on selecting the right keywords. Now, google is going a step further to automatically create audience segments based on user intent . This targeting is based on the most common keywords and urls in the content that users see when they are searching for a product or service, as well as your account’s current audience targeting. In short, it is a function that allows you to increase the chances of conversion of your campaigns without any extra effort on your part.
Periodically verify and update your email list to remove invalid or outdated addresses. Implement double opt-in processes to confirm subscribers’ intent to receive your emails. A clean and up-to-date list reduces bounce rates and enhances email deliverability.
