After seeing the preview the recipient makes a mostly very quick decision to open the message. From this we can conclude that if the opening rate of the message is bad you should first check the title of the message in the preview view and test something else. 2. Header – the main header of the message The header of the message usually contains your companys logo.
Are a minimalist and dont
If you feel you ne anything else in your header remember to add at least a link to your b2b email list website in your logo. Many times with the header you want to imitate actual web pages. For this reason in a typical newsletter you will see a menu bar similar to the website menu. If you are marketing your online store for example the header could contain for example your main product categories and links to their landing pages.
Can add a link to the header
If you wish you to read the message in the browser version and for example the option to Mobile Number IN forward the message to a friend. We recommend rirecting the message to the browser version because the visual elements of the message are more likely to load correctly in the browser version. The header of the newsletter i.e. the main title.
